Writer profile
Ethan Brooks
Biography
Experience
Ethan writes for Chatandtap, helping businesses understand how physical and digital touchpoints can work together to make customer communication faster, simpler and more useful. His work covers customer messaging, tap-to-chat experiences, QR codes, NFC, WhatsApp Business, lead capture, automation, CRM integration and customer-service technology.
In his own words: “I start with the customer's goal, not the technology. If someone wants to ask a question, book an appointment, request help, or find information, I want to know how many unnecessary steps stand between them and that outcome.”
Content lanes
- Tap-to-chat systems and click-to-chat links (conversational marketing)
- QR-enabled signage, menus and print (QR code marketing)
- Digital business cards and tap points (NFC marketing)
- WhatsApp and text messaging workflows (WhatsApp Business, SMS marketing)
- Appointment booking, lead capture and measuring the customer path (customer engagement)
Articles by Ethan
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From Scan to Conversation: Customer Engagement for Law Firms
A step-by-step guide to shortening the path from a printed code, tap or search result to a real conversation with your firm.