Section QR · QR Code Marketing
QR code marketing that opens something worth the scan
A QR code costs almost nothing to make, which is why so many of them go nowhere useful. We've all scanned a code on a restaurant table and waited for a 9 MB PDF menu to load over two bars of signal.
QR code marketing works when three things line up. The code sits where someone has a reason to act. A short line of text says what it opens. And the page it opens is fast, readable on a phone and built for that one moment.
In this section we cover placement (tables, counters, windows, business cards, direct mail, event badges), fixed codes versus editable codes, tracking each placement with its own URL, and accessibility. We also cover what not to do: codes that hide where they go, codes that open an app store for no reason, and codes printed too small to scan from where people stand.
No Tap Talk articles are filed under this section yet. Our law-firm guide in Customer Engagement covers QR codes on cards and signs in detail.
Filed in QR Code Marketing
No Tap Talk articles in QR Code Marketing yet. The reading list below is what we’re following while we write.
On our desk
- How do I get started with QR code marketing?
- What is the best QR code marketing advice for beginners?
What we're reading on QR code marketing
- The Hidden Cost of FrictionCX Accelerator
- Advice for New Customer Experience ProfessionalsCX Accelerator
- The Mistakes CX Professionals MakeCX Accelerator
- CX Predictions for 2026CX Accelerator
- Amazing Questions to Ask as a CX ProfessionalCX Accelerator
- Our CX Accelerator Board of DirectorsCX Accelerator